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加州大學(xué)舊金山分校

加州大學(xué)舊金山分校-足球傳播和數(shù)字營(yíng)銷碩士

MSc Football Communications & Digital Marketing(碩士)

院校名稱加州大學(xué)舊金山分校
院校排名N/A

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專業(yè)概況
所屬院系
中國(guó)學(xué)生入學(xué)要求
課程信息

專業(yè)概況

在這里學(xué)什么？

The way football and sports fans consume media has meant the role of content creators and marketers have had to evolve, adapt, and in some instances merge.

Degree overview

It is now essential to understand digital viewing trends, social media audiences and how to plan engaging and effective digital media coverage for an ever demanding fan base. The MSc Football Communications & Digital Marketing degree programme is designed for graduates and industry practitioners with a keen interest in football and sport.

Degree content

The programme leverages contemporary themes from marketing, such as digital marketing, public relations, fan engagement and multimedia journalism, to enable students to evaluate the relationships between these areas. Those with a particular interest and experience relating to the marketing and communications industry are particularly suitable for this programme.

No longer are fan bases constricted to the home country. International audiences are now a vital, and in some instances more important, base to tap into and engage with. Premier League football clubs are global brands within themselves, let alone their all-star cast of players. Social media videos and strong in-house story tellers help to promote the club and its merchandise.

Career prospects

The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the football industry. The programme has been developed for those with aspirations towards senior positions within the core media and marketing departments of football and sports clubs and similar organisations.

所屬院系

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UCFB

中國(guó)學(xué)生入學(xué)要求

為來自中國(guó)的學(xué)生設(shè)計(jì)

Students need to have 4 year undergraduate degree with an average of 70% or above.

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課程信息

學(xué)制：全日制(1 年)

學(xué)費(fèi)：￡16,450.00 (￥ 148,542) /年

開學(xué)時(shí)間：2022九月

申請(qǐng)截止日期：

留學(xué)地點(diǎn)：UCFB WembleyWembley Stadium,Wembley,London,HA9 0WS, England

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