圣愛德華大學

Designed to position marketing professionals for success in a rapidly evolving industry, the online Master of Science in Digital Marketing and Analytics empowers graduates with current and relevant coursework in all aspects of digital marketing.

Graduates of the online MS in Digital Marketing and Analytics will develop a competitive digital knowledge base to manage and apply big data, business intelligence and analytics, digital and social media analytics, marketing automation systems, user interface design and digital innovations in mobile marketing. In addition to required coursework, students complete two certifications from top digital platforms and a series of interactive assignments relevant to their current careers.

Completed online within 16 months, students benefit from the current influx of industry trends constantly updated by faculty members immersed in the field. It is the professional experience of the faculty and the focus on technology and analytics that set the online MS in Digital Marketing and Analytics apart from any other graduate program today.

CORE COURSES

• Digital Marketing Fundamentals
• Marketing Data Analytics
• Social Media Marketing
• Model Building and Analysis
• Marketing Tools and Technologies

Learning Goals

Students studying in the online MS in Digital Marketing and Analytics program will gain professional competency in the following areas:

• Aligning digital marketing techniques to an annual marketing strategy and budget
• Demonstrating proficiency in a wide range of digital marketing platforms, analytics toolkits and marketing automation tools
• Creating and executing social media campaigns with a focus on analytics
• Understanding the application of social networks and web-based analytics as business tools for the digital enterprise

Career paths for graduates are varied and may include:

• Digital Marketing Analyst
• Digital Marketing and Analytics Manager
• Director of Digital Marketing and Analytics
• Metrics Analyst, Digital Marketing
• Web Analytics/Conversion Specialist
• Marketing Researcher
• UX Specialist
• SEO and PPC Specialists