愛(ài)爾蘭國(guó)家學(xué)院

Have you ever looked at the latest big brand advertising campaign and thought: I could do better than that? Marketing is central to our everyday lives, as organisations compete for attention with TV ads, sporting sponsorships, social media campaigns and more.

NCI’s BA (Honours) in Marketing Practice will allow you to understand these campaigns and the strategies behind them and give you the skills to work in this fast-paced area.

Our honours marketing degree is unique in that you will be offered hands-on experience. You will learn about the latest thinking and techniques, but will also work on real, live industry projects (where feasible), planning, implementing and adapting current campaigns under the supervision of expert lecturers and marketing professionals. You will present your ideas to industry personnel from a range of Irish companies and not-for-profit organisations who work with us to make your degree as practical as possible.

This degree will cover all the core marketing subjects such as brand management, consumer behaviour, digital marketing and entrepreneurship. In the second year, you will have the option to shape your degree and specialise in the discipline of your choice by selecting marketing, digital marketing or entrepreneurship electives.

The final year concludes with an exciting capstone project where you will work extensively with a carefully selected organisation on a live campaign (where feasible). This will allow you to apply the marketing expertise built up over the three years of your course. You will work as consultants in teams to develop marketing initiatives which will be examined by supervising lecturers and industry peers.

As a graduate of this course you will:

• Understand how modern marketing operates and how the various disciplines of marketing work together in Ireland and internationally.
• Learn how to analyse marketing problems in tough business environments and generate practical solutions.
• Benefit from a broad range of employment opportunities in areas such as marketing, entrepreneurship, digital marketing and advertising.

Course Structure and Award

This undergraduate course is a three-year honours degree. The course is run over six semesters with continuous assessment held throughout the course and examinations at the end of each semester.

In each year of the degree, any student with an overall average of 70+ will win a Dean's Award.

On completion, you will receive a QQI BA (Honours) Degree in Marketing Practice at level 8 on the National Framework of Qualifications.

Career Prospects

Opportunities exist to work in areas such as; brand management, digital marketing, market research, sales and product development, international marketing within all industry sectors.

Further Study Options

Upon successful completion of the BA (Honours) in Marketing Practice, graduates who have acquired the appropriate entry requirements can progress to postgraduate business courses at level 9 on the National Framework of Qualifications such as: MSc in Marketing or Management at National College of Ireland or postgraduate programmes in other institutions.