艾維商學院

You will be able to become the Marketing Manager of tour operator companies and travel agencies, the manager of hotels and resorts, promoter of resorts or programmer of tourism events.

An innovative programme focused on wide global scenarios and able to meet the employment needs in one of the few sectors that has been capable of overcoming the international economic and financial crisis. Tourism has changed profoundly, and IULM knows it.

AREAS OF STUDY

The Bachelor of Science in Tourism, Management and Culture (Degree Class: Bachelor of Science in Tourism) has the primary objective of preparing young graduates with a thorough knowledge of the techniques of analysis of the territorial context, management of tourism businesses, also in a start-ups context, together with a historical-critical apparatus of reference and a solid preparation regarding the relationship between tourism and local development, international organizations and digital communication.

The programme intends consolidating the students' English language skills as well as proving a more professionally focused curriculum through a hands-on and laboratory-based approach: laboratories for the tourism professions, the presence of sector professionals and the internship to hone professional skills. The programme also caters for the needs of students who wish to customize their training through a range of optional modules. Students also choose a second language starting in Year 2 of the programme.

Students understand how to reshape traditional skills according to the flexibility required by the workplace that includes local development, the evolution of tourism, the concept of territorial dynamics and empowerment, marketing and digital communication, product design, the importance of competitive strategies and performance measurement and the priority of networks between companies, non-profit organizations and enterprises, public administration, destination managers and international organizations, operational and delivery foundations.

In addition, students can apply their knowledge base in contexts of sustainable development, intercultural dialogue and sustainable development, in line with European and international standards and directives, supported by their English language skills allowing them to operate both in national and international markets.

Fundamental modules

Geography, culture and tourism
Economics of tourism companies
Destination management
Sociology and psychology of tourism
Territorial Policies
Tourism law
Events, tourism and territory

Career Opportunities

MARKETING EXPERT FOR THE TOURISM SECTOR

EXPERT IN COMMUNICATION AND TERRITORIAL PROMOTION

EVENT ORGANIZER

DESIGNER OF ITINERARIES AND TOURISM PRODUCTS

REVENUE MANAGER

RECEPTIVE ACTIVITIES TECHNICIAN