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赫瑞瓦特大學(xué)-迪拜校區(qū)

赫瑞瓦特大學(xué)-迪拜校區(qū)-國際商業(yè)管理與市場營銷(榮譽(yù))碩士

MA (Hons) International Business Management with Marketing(碩士)

院校名稱赫瑞瓦特大學(xué)-迪拜校區(qū)
院校排名N/A

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專業(yè)概況
所屬院系
中國學(xué)生入學(xué)要求
課程信息

專業(yè)概況

在這里學(xué)什么？

In Year 1 students on all International Business Management degrees follow a common programme which provides a strong grounding in the principles of modern business management. Year 2 introduces the more functional areas of business and management including Marketing, HRM, Operations Management and Marketing. In Years 3 and 4 students choose from a range of specialist Marketing courses which allow them to tailor their degree to meet their particular career needs.

Please note that this programme is offered in January for students starting Year 1 entry only.

Year 1
Semester 1

Management in a Global Context
Introductory Microeconomics
Introduction to Accounting
Option

Semester 2

Enterprise and its Business Environment
Business Skills
Introductory Macroeconomics
Introduction to Finance

Year 2
Semester 1

Fundamentals of Marketing
Human Resource Management
Commercial Law
Intercultural issues in Business and Management

Semester 2

Operations Management
Management Theories in Practice
Marketing Perspectives (mandatory)
Option

Optional courses available include Business Entities, Enterprise Concepts and Issues, Managing the Service Experience and Organizational Behaviour.

Year 3
Semester 1

Research Methods
Consumer Behaviour
Option
Option or elective

Semester 2

Strategic Management
Marketing Communications
Business Analysis and Consulting
Option or elective

Approved marketing courses available include Business Venturing, Project Management, Innovation Management, Resourcing and Talent Management, Logistics and Supply Chain Management.

Year 4
Semester 1

Leisure Marketing
International Business

Semester 2

Digital Marketing
Global Trends and Ethics

No optional courses are available in Year 4 (subject to change).

Across Both Semesters

Dissertation

Optional courses available include Business Ethics; The Contemporary Workforce; Diversity Management and Managing Business Performance.

所屬院系

進(jìn)入哪個(gè)院系學(xué)習(xí)？

Edinburgh Business School

中國學(xué)生入學(xué)要求

為來自中國的學(xué)生設(shè)計(jì)

A good relevant Honours degree (first or second class) or equivalent overseas qualifications will be considered. IELTS - 6.5; Heriot-Watt English - C; PTE Academic - 58-64; TOEFL IBT - 90; Cambridge (New) - 176-184; Cambridge (Old) - FCE (grade A), CAE (grade C); Trinity ISE II - Pass in all components.

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課程信息

學(xué)制：全日制(4 年)

學(xué)費(fèi)：?.?58,800.00 (￥ 101,842) /年

開學(xué)時(shí)間：2022九月27日

申請截止日期：

留學(xué)地點(diǎn)：Heriot-Watt University - Dubai CampusDubai Knowledge Park, Blocks 5 & 14,Dubai,UAE

留學(xué)監(jiān)理網(wǎng)自成立以來，已真實(shí)服務(wù)大量學(xué)生。留學(xué)監(jiān)理老師從業(yè)都5年以上，我們有足夠的經(jīng)驗(yàn)告訴你一個(gè)學(xué)校錄取你的幾率。

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